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Use of Artificial Intelligence in Real Estate: Luxinmo bets for ChatGPT to improve its CRM

Technology is transforming the real estate sector and artificial intelligence is one of the keys to improving the efficiency and quality of services. Will companies that bet on this technology have a significant competitive advantage in an increasingly demanding and competitive market?

Use of Artificial Intelligence in Real Estate: Luxinmo bets for ChatGPT to improve its CRM
Categories Real Estate,News
11 Apr, 2023

Artificial intelligence has revolutionised many sectors, and real estate is no exception. More and more companies are using this technology to improve their services and offer a more personalised experience to their customers.

One of the most popular tools in this area is ChatGPT, a chatbot that uses artificial intelligence to interact with users and provide them with information about properties, prices, locations, etc. Thanks to this technology, customers can get quick and accurate answers to their questions, improving their experience and increasing satisfaction.

But artificial intelligence is not only used to improve customer service. It is also a very useful tool for search engine optimisation. Search engine algorithms increasingly value content quality and search relevance, and artificial intelligence can help optimise these aspects.

Luxinmo Real Estate has always been at the forefront of technology implementation. That is why it has recently decided to invest in the use of ChatGPT in its CRM. This tool will be of great help in writing property titles and descriptions, allowing Luxinmo's agents to save time and effort in creating content. In addition, the use of ChatGPT ensures greater accuracy and consistency in the wording, which translates into a better experience for customers. Investment in technology is one of the keys to Luxinmo's success and this new implementation only reinforces its commitment to innovation and service excellence.

What is ChatGPT?

ChatGPT in a mobile phone
ChatGPT was launched in 2022 and has been the great AI revolution. Source: Airam Dato-on on Pexels

Due to its novelty, ChatGPT has raised some fears about how this type of AI could affect the job market. But do we know what ChatGPT is and what it is not?

ChatGPT is an artificial intelligence chatbot based on the Generative Pretrained Transformer language, developed during 2022 by OpenAI and launched on 30 November 2022. It specialises in dialogue and generating responses using conversational language. The chatbot is a large language model, tuned with both supervised and reinforcement learning techniques.

By December 2022, OpenAI estimated that ChatGPT already had more than one million users.​

This artificial intelligence has attracted attention for its detailed and articulate responses, although its factual accuracy has been criticised. The service was initially launched as free to the public, with plans to monetise it at a later date. While it is true that much of the data it displays in its results is sometimes fictitious and even fanciful, it is a tool that, when used well, saves a lot of time in content generation and writing. However, ChatGPT is not a professional copywriter and we will always have to review all the data and content provided by its chatbot. But, apart from this routine task, it gives us a boost of creativity to start writing descriptive texts for a property, to organise the content of a mailing campaign and to automate many other day-to-day processes.

How can artificial intelligences help the real estate market?

Girl browsing the Internet
AI can make a huge number of automatable tasks easier to perform.

Artificial intelligence (AI) is here to stay and more and more sectors are using it to improve their processes and increase efficiency. In the case of real estate management, some fear that AI could pose a danger to human work, but at Luxinmo we believe that there is much to be gained from it, as AI-based tools and solutions are becoming increasingly common.

Artificial intelligence can be a great ally in the real estate sector, as it can help professionals make more informed and accurate decisions. It is not just about generating content for blogs or descriptions, but with the help of AI, large amounts of data can be analysed to predict market trends, identify investment opportunities or assess the value of a property.

In addition, artificial intelligence can also improve the customer experience. Beyond being able to help buyers find properties that fit their needs and preferences, it is a fact that many users prefer to consult their doubts first with a chatbot rather than with a person, either because traditional marketing and talking to a commercial profile put them off or out of sheer inertia. The use of a chatbot as a conversational tool can help to segment customer queries and offer all the detailed information at any time of the day, or use recommendation systems to offer properties that match their preferences.

However, there are also concerns about the use of artificial intelligence in the real estate sector. Some fear it could replace professionals and reduce the quality of customer service. Others fear it could perpetuate discrimination and bias in the industry.

Artificial intelligence has the potential to transform the real estate sector and improve the customer experience. It is therefore important that it is used responsibly and ethically to avoid potential negative consequences.

Investing in AI in times of controversy

Today, the real estate sector has benefited from the use of technology and digital tools. One of the most notable innovations is the implementation of ChatGPT and AI (Artificial Intelligence) in real estate.

On the other hand, AI is able to analyse large amounts of data and provide valuable information for decision-making in the real estate sector. For example, they can predict demand in certain areas, identify investment opportunities and optimise property management.

Ultimately, the implementation of ChatGPT and AI in real estate can significantly improve customer experience and business efficiency. In addition, these tools can help make more informed and strategic decisions in real estate.

Luxinmo Real Estate, a leading real estate company, has decided to invest in technology and bet on artificial intelligences. Despite the fact that the use of AI has been questioned in some areas, Luxinmo remains confident in its potential and its ability to improve the customer experience.

It is true that some voices have warned about the potential risks of AI, especially in terms of the emergence of fake news and the impact that AI-generated content can have on search engine rankings. However, Luxinmo believes that the well-intentioned use of these technologies can be very beneficial for the real estate sector and for users in general.

In this regard, Luxinmo is working on the development of AI-based solutions to improve the quality of its services and the efficiency of its processes. For example, they are exploring the possibility of using machine learning algorithms to analyse large amounts of data and offer personalised recommendations to their customers. In addition, Luxinmo is committed to the ethical and responsible use of AI. The company understands that these technologies must be used in a transparent manner and always respect the rights and privacy of users.

With a clear vision and a responsible approach, Luxinmo Real Estate remains committed to technology and artificial intelligence as key tools to improve the customer experience and expects to continue to lead the real estate sector in the coming years.

Luxinmo: At the Forefront of Technology

At Luxinmo, we have noticed that the real estate sector and its investors are becoming increasingly interested in this type of transaction. That's why we have adapted our management capabilities to accept cryptocurrencies as a form of payment, in response to this trend in real estate purchase transactions. We want to make it easier for people with cryptocurrencies to purchase, offering our wide catalog of luxury villas, penthouse apartments, contemporary and new properties. The price is set and agreed upon in euros, and the payment is fully made and transferred in bitcoins or other reliable and secure cryptocurrencies.

"Cryptocurrencies are a reality, and real estate transactions have already been carried out with them in Spain.

Introducing this currency among payment options is a fact, and in our real estate agency, always attentive to global technological advancements, we want to help anyone thinking about buying a property on the Costa Blanca or Ibiza, guaranteeing transparency, security, and speed in transactions."

Arman Yeghiazaryan, CEO Luxinmo Real Estate